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Risks associated with weight loss diets
ŽŮRKOVÁ, Kristýna
The theoretical part of this theses called "Risks associated with weight loss diets" deals with obesity, its causes and consequences as well as low-calorie diets, low-carbohydrate diets and low-fat diets. Their basic characteristics and evaluation follow. In this part, a summary the positives and negatives of these diet approaches and their potential risks that may endanger the patient's health can be found, too. In the practical part, a qualitative research which was attended by five female respondents is described. The respondents suffer from overweight or obesity and they are of the age from 22 to 51 years old. Our goal was to reduce their weight within four months. Moreover, it was intended to reduce an adipose tissue while maintaining the most of muscle tissue. This goal was reached by using a low-calorie diet with the balance of essential nutrients and the inclusion of appropriate regular physical activity. The first respondent managed to lose 8.7 kg. Her loss of fat tissue had a weight of 7.1 kg and there was an increase of anhydrous lean body mass by 0.2 kg. The second respondent lost her weight by 1.3 kg. After that she subsequently gained 3.3 kg. Then again she lost her weight by 3 kg. The resulting diference of the researches before and after was the decrease of body weight by 0.5 kg. There was the loss of lean body mass by 0.9 kg (0.2 kg of which was the loss of anhydrous lean body mass) and the increase of adipose tissue by 0.4 kg. Also the third respondent according to Bodystat device lost her weight by 0.5 kg (0.1 kg of body fat and 0.4 kg of lean body mass). However, there was an increase of anhydrous lean body mass by 0.2 kg. The fourth respondent managed to lose 4 kg in three months but the research was not completed due to unplanned pregnancy. The fifth respondent reduced her weight by 8 kg - about 7.2 kg of adipose tissue and 0.8 kg of lean body mass (0.2 kg of which was the loss of an anhydrous lean body mass). In conclusion, the two respondents were successfull in losing their amount of adipose tissue. One respondent was able to lose her anhydrous lean body mass and gain adipose tissue. One respondent gained especially anhydrous lean body mass and the last respondent did not finish the research.
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Marketing Communication of Ladies Body Toning Studio MODELACE
Hemerová, Barbora ; Průša, Přemysl (advisor) ; Klementová, Kateřina (referee)
Healthy and active lifestyle is one of the biggest phenomena in today´s society. People want more than ever to look good, have a perfect figure, feel fit, take care of themselves a lot and try to eat a healthier way. They search for a variety of ways to exercise, lose weight and sculpt the figure. At the same time, they are daily overloaded with plenty of information and advertisements from this area, primarily from large fitness and sports centers that have advertising sufficient funds. However, smaller companies also have a chance to reach their potential customers and get them to buy if they choose a suitable form of marketing communication and differentiate sufficiently from their competitors. The aim of this thesis is to critically evaluate the current marketing communication of the Ladies Body Toning Studio MODELACE and then make recommendations for its improvement. The thesis is divided into theoretical and practical part. The theoretical part is focused on the meaning of marketing, as well as on communication process, marketing communication tools, trends in this area and marketing research. The practical part is dedicated to the Ladies Body Toning Studio MODELACE and its marketing communication. It is based on my own online questionnaire survey.
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